DIGITAL MARKETING SERVICES
As a team of passionate outdoor enthusiasts and media professionals, we bring the expertise and dedication needed to elevate your brand to new heights. With a diverse range of services tailored to your goals, we’re equipped to showcase your brand’s unique story and connect it with the right audience, ensuring impactful engagement and growth. Let us partner with you to make your brand’s vision a powerful reality.
MARKETING ACTION PLAN
Our Marketing Action Plan is a blueprint for your digital marketing success. We detail what your marketing success will look like, providing clarity on how we will bring scalable growth to your business. The plan is practical, tactical and detailed, simply focusing on the next 3 months with your core business goals and the driving force. The plan focusing on clearly defining your target audience, mapping out how we will reach them with measurable KPI’s and a clear campaign calendar to enable and accelerate this. Measurablity means your marketing budget becomes an investment with targeted returns, and not an expense.
WEBSITES & BOOKING ENGINES
So it is not an “either/or” scenario. Both are important. The fact is, most hospitality business owners disproportionately lean on the OTA’s to drive more bookings. But that puts you in a crowded marketplace. Yes, relevant, and it does get your business in front of the right prospective guests but competing with thousands of other businesses to get the booking. Direct bookings should account for 50% of your sales, and even more of your profits. Having a world-class website that provides your prospective guest with the first taste of your X Factor is a must. Once they’re on your website they will explore, decide, and if presented, purchase your additional offerings, be that airport transfers, exclusive dinners or other deals.
HOSPITATILTY SPECIALISED SEO
SEO or Search Engine Optimisation is not simple, but if done right, yields massive results. Whilst paid Google Ads get you to the top of page one based on your Ad budget, it is the art and science that will, over time and with consistency, get you onto page one, organically. Most businesses don’t have an effective and sustainable SEO strategy so let’s make it work to your advantage. The integrity and speed of your website, the user experience (there’s the X Factor again) and the functionality your site offers means there is more traffic to your website, and this is enhanced and accelerated by SEO. Your SEO strategy world hand-in-glove with your paid (Google Ads) strategy for maximum search engine success.
GOOGLE HOTEL ADS
Google Hotel Ads is a specialised advertising platform by Google that allows hotels, resorts, and other accommodation providers to promote their rooms directly on Google Search, Google Maps, Google Assistant, and Google’s Hotel Search. As Google Partners, we leverage our expertise and Google Partner status to ensure you get the most of your Google presence by crafting engaging and targeted ads to help get you in front of your desired guests, and get them to your website. The power of Google Ads means that you get to target the right audience, based on what they are searching for at a time that suits them, and with a budget that must be measured in terms of the direct return it gives you on your Ad spend.
REVIEWS & REPUTATION MANAGEMENT
As Google Marketing Experts, we leverage the power of your Google Business Profile to inspire reviews of your establishment. Our reputation management strategies consider your brand and strategic communication touchpoints, leveraging your social and Google presence to enhance your brand reputation. There is a proven direct correlation between the quality and quantity of your Google Reviews, and the upswing in your bookings. And this is just one review platform for you to enhance, which in turn, will see more guests booking. Reviews are the single biggest factor, after word of mouth, in increasing your bookings, be it business or leisure.
SOCIAL MEDIA HOSPITATILTY MARKETING
We offer more than just creative posts on social media. Our social media campaigns are performance-driven, meaning they are used to drive the success and growth of your business, all with a touch of creative flair because who doesn't want to stand out? The impact and measurabilty of social media is of vital importance so we clearly understand who we are reaching and how they are engaging. Building relevant, engaging social communities for hospitality brands is a must. Now imagine, specifically with Facebook and Instagram, the integration of WhatsApp resulting in an even further amplified guest experience, enabling efficient bookings and driving your revenue north.
EMAIL & WHATSAPP GUEST MARKETING
Keeping in touch with your guests is crucial to inspire repeat bookings. Why not do so with a focused email marketing campaign, where engagement rates remain high. We craft targeted email campaigns that enhance your guest experiences and ensure they remain engaged in your community. We also offer innovative guest WhatsApp marketing solutions that provide a simple and effective way for guests to engage with your brand. Utilising the latest Whatsapp API, we connect you directly with your guests, adding a personalised approach to your guest experience accelerating bookings and reservations in one of our most trusted places online, WhatsApp.
HOSPITATILTY BLOGS & ARTICLES
Blog articles not only assist with community engagement but also enhance SEO and therefore your ranking on Google. It is such an important part of your Google Marketing strategy and the bonus is that you can align your email marketing beautifully with your blog strategy. We will help you craft engaging articles and blogs keeping your community engaged and informed while strategically positioning you to become a respected voice within the hospitality industry. Then consider video content, often referred to as vlogs, to really take your guest experience to the next level whilst having a further positive impact on your Google ranking.
LINKEDIN FOR CORPORATE GUESTS
Our LinkedIn solution harnesses LinkedIn's hyper targeting power to connect you with potential corporate guests. We connect you directly with your ideal corporate guest, providing a healthy pipeline of corporate guests who want to be a part of your guest experience. Couple this with a highly effective LinkedIn advertising campaign and your business audience will connect far more effectively with your brand and your business, enabling far more one-to-one connections with corporate and business decision makers looking for conference or events venues and accommodation for their staff. The beauty is that LinkedIn is currently seriously underutilised by the hospitality industry