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My name is Craig Mitchell, a former property development project manager, and the founder of Khaki Bush. My journey began with a dream of living a purposeful life, inspiring others, and leaving behind a legacy of ethics and core values that my family could take pride in. This vision took root in 2005 when I conceived the Khaki Bush brand. However, it wasn't until the onset of the Covid-19 pandemic in 2020, coupled with a significant financial loss due to fraud, business closure, and a subsequent bout of depression, that I decided to formally pursue a different lifestyle.

To realize my dream, I initiated Khaki Bush, believing that the travel industry plays a vital role in supporting Africa's people and wildlife conservation. Through showcasing the beauty of Africa's people, destinations, and wildlife, my goal is to educate the world about the challenges facing Africa and promote responsible tourism that benefits local communities while preserving the environment.

Central to my vision is the aspiration to make a positive impact on Africa's people and wildlife. I hope that through my efforts, others will be inspired to contribute to making a difference as well.

My passions lie in animal conservation, children's rights, and African adventures. In Kwazulu-Natal, I am affectionately known as "Insthebe" (meaning bearded man).

As a qualified field guide, nothing brings me more joy than leading people on safaris, day trips, and overlanding camping expeditions, sharing my profound love for Africa. I am equally enthusiastic about sharing my passion for surfing, kayaking, fishing, and stand-up paddleboarding.

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FROM OUR FOUNDER.

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