ABOUT KHAKIBUSH
KhakiBush Africa Foundation (NPO) was established by me, Craig Mitchell, in 2005, originally as an adventure tourism business driven by my passion for Africa’s wild places, conservation and outdoor adventure. Over the years, that vision has evolved into Africa’s No.1 FREE Outdoor Digital Magazine—a seasonal publication and platform dedicated to sharing inspiring African stories that champion conservation, community upliftment, adventure travel and responsible tourism.
Today, I continue to host unique adventure experiences while supporting and championing conservation and humanitarian initiatives. I also serve as the sole Editor, Journalist and Designer of KhakiBush Magazine. Through my storytelling, photography, videography and firsthand experiences, together with those of our contributors, my goal is to inspire more people to explore, appreciate and ultimately help protect this remarkable continent.
I believe the most powerful stories are those that make a difference. That is why KhakiBush focuses on showcasing meaningful conservation initiatives, community upliftment projects and the dedicated individuals working tirelessly to protect Africa’s natural heritage. Adventure travel is about more than simply discovering new destinations—it is an opportunity to educate, inspire and create lasting connections with nature, wildlife and the people who call these places home.
Through my FREE digital magazine, website, blog articles, videos and hosted adventures, KhakiBush has grown into a platform where conservation, responsible tourism and outdoor adventure come together to inspire positive change.
Whether you are a conservation organisation, NPO, community upliftment project, safari lodge, hotel, outdoor gear brand, vehicle dealership or adventure operator, KhakiBush provides an opportunity to share your story, connect with passionate outdoor enthusiasts and grow your brand through authentic African storytelling.
Importantly, KhakiBush is not simply a media platform—it is a platform with purpose. A percentage of proceeds generated through advertising across our platforms is directed towards supporting the KhakiBush Africa Foundation and other NPOs, helping them continue their vital work in conservation, community upliftment and humanitarian initiatives.
By advertising with KhakiBush, brands can therefore do more than reach an engaged African outdoor audience—they can help contribute towards initiatives making a genuine difference on the ground.
My mission is simple: to inspire people to get outdoors, explore Africa, and experience the life-changing power of adventure.
I want to encourage people to discover not only the incredible landscapes on their own doorstep but also the diverse cultures, wildlife and wilderness that make Africa one of the world's greatest adventure destinations.
Through authentic storytelling, responsible travel and meaningful partnerships, I strive to promote conservation, support local communities and inspire future generations to value and protect our natural world. Every story I tell, every journey I lead and every edition of KhakiBush Magazine is driven by one purpose—to make a positive and lasting impact on people, wildlife and the places we are privileged to explore.
Craig Mitchell
Founder, Editor, Writer, Photographer and Outdoor Content Creator. Proudly self-proclaimed African Red-neck, with a lifelong passion for adventure, conservation and the great outdoors. A qualified adventure guide, weekend surfer, fisherman and paddleboarder who is happiest exploring Africa's wild places. Passionate about storytelling through words, photography and video, always seeking to inspire others to get outside and experience the natural world. Obsessed with braais, camping and life under the stars—because there's no better roof than the African sky.