ABOUT KHAKIBUSH
Established in 2005, KhakiBush was originally founded as an adventure tour operation and has since evolved into an African outdoor storytelling platform dedicated to championing conservation, uplifting communities, and sharing inspiring African stories through adventure, travel, and exploration.
Today, KhakiBush continues to offer unique adventure experiences and trips hosted by our founder and magazine editor, while producing seasonal digital magazines that are available FREE to the public. Through storytelling, photography, video, and real-world experiences, we connect people with Africa’s incredible landscapes, wildlife, cultures, and communities.
Our purpose is to tell the stories that matter — highlighting African conservation initiatives, community upliftment projects, and the people working tirelessly to protect our natural heritage. We use adventure travel as a powerful storytelling tool to engage and inspire audiences, showcasing the beauty of Africa while encouraging people to explore, learn, and take action.
Through our FREE digital magazines, blog articles and adventure trips,, KhakiBush creates a platform where conservation, responsible tourism, and outdoor adventure come together.
Whether you are a conservation organisation, non-profit, community upliftment project, safari lodge, hotel, outdoor gear provider, vehicle dealership, or adventure operator, KhakiBush provides a platform to share your story, connect with passionate outdoor audiences, and support your growth.
Our mission
Our mission is to inspire and educate people to explore their own outdoor landscapes while encouraging them to travel beyond borders and oceans for a fresh perspective on life.
We believe adventure creates connection — connection with nature, wildlife, cultures, and communities. Through meaningful storytelling and responsible exploration, we aim to create a positive impact on people, conservation efforts, and the environment, fostering a shared responsibility to protect Africa’s incredible natural heritage for future generations.
Craig Mitchell
Founder, editor, writer, and designer. Self named African Red-neck. A weekend surfer, fisherman, adventure guide, and paddleboarder who lives for the thrill of the outdoors. Obsessed with braaiing and camping, always choosing the open sky over the confines of a tent.
Sine Ngwenya
She speaks fluent Photoshop and paints with pixels, but her true masterpiece is an audible one. You'll know a great idea has struck when you hear a quiet giggle escape. It’s her tell-tale sign that a stroke of genius (or a top-tier funny meme) has just landed in her brain.
Zama Zikhali
She’s the team's official heart and brains, living at the intersection of shrewd strategy and human-centered soul. Her mission is to ensure their work is not only effective but also deeply authentic, putting a real community at the center of every plan. Think of her as the guardian of the "why."
Paul Smith
Hospitality Salesman and non-award winning journalist with a knack for spinning irrelevant stories that’ll reel you in faster than a bass on a lazy afternoon. An avid fisherman and self-proclaimed braai master, currently navigating the transition from typewriters to digital tech whilst downloading corrupted files.
Tim Smythe
Creator of The Khaki Tales comic book, believes the best way to save wildlife is with a pencil in one hand and a beer in the other. When he’s not sketching conservation heroes, he dabbles in guiding and forestry—though he’s most dedicated to perfecting the art of the braai.
Tevin Muthusamy
His passion is building paths that people actually enjoy following. On weekends, that means scouting the best hiking routes through the kloofs and hills of KwaZulu-Natal. On weekdays, it means he’s the digital trail-builder for KhakiBush, obsessively clearing the way so users never feel like they need a map and compass just to navigate the website. His goal is simple: make every journey, on-screen or off-road, a pleasure, not a puzzle.
Branden Meintjes
A former diving instructor and game ranger, he's part-fish, part-leopard, and KhakiBush's resident matchmaker for the outdoors. With a camera always ready, he connects gutsy brands with real explorers. He lives by a simple motto: if the gear, grub, or gravel roads aren’t tough enough for him, they aren’t good enough for our readers. Let him help you frame your next great story.
Carmin Naidoo
She’s the digital ranger for KhakiBush, translating the soul of the brand for the wilds of the internet. As the strategic mind behind the screen, she wrangles everything from Meta ad campaigns to email expeditions, ensuring every piece of the story is engaging and true. She’s the reason the brand’s digital campfire always burns bright, with every action rooted in purpose and guided by strategy.
