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JOIN US ON YOUTUBE. 
 

YouTube Concept: "Outdoor Brews with KhakiBush"


We're excited to announce an upcoming YouTube series titled "Outdoor Brews"! This series will bring together remarkable individuals who live and breathe the outdoors, including YouTubers, overlanders, social influencers, conservationists, lodge and campsite owners, adventurers, and creators of inspiring outdoor experiences. In each episode, we'll sit down with our guests in a relaxed, natural setting, where we’ll share stories, morning coffee or crack open a few cold ones in the afternoon, and dive deep into what makes their journey unique.

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"Outdoor Brews" is all about authentic conversations with people passionate about the outdoors. We'll cover their experiences, challenges, and motivations, allowing you to get to know the person behind the adventure, brand, or destination. We'll also explore the products and gear that have become essentials for both us and our guests, sharing insights and recommendations while surrounded by the beauty of some of the most stunning outdoor locations. And, of course, we’ll be doing some braaing, too!

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Get ready for a down-to-earth series that’s equal parts inspiring and entertaining. Whether you're an adventure enthusiast, an aspiring outdoor creator, or just someone who loves a good story, "Outdoor Brews" will have something for you.

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Episode Structure

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  1. Opening Scene.

    • A dynamic, eye-catching intro with nature, wildlife, and braai clips, setting the tone for adventure.

    • Prominent display of sponsor logos, followed by a warm welcome from Craig Mitchell, founder of KhakiBush, and when available co-host Kevin Wright from @meatranger.

  2. Morning Coffee Interviews.

    • Location: Stunning outdoor settings, filmed with three stationary cameras for different perspectives. In some case it may be filmed in our studio.

    • Craig kicks off with a casual coffee chat, featuring guests and Skitch Overlanding Cooler box on display as our table, sitting comfortably in high-back camp chairs by Skitch Overland Gear.

    • Topics: Engaging conversations about the guest’s projects, conservation initiatives, or adventures etc.

    • Segment Feature: Kevin Wright may jump in to prepare a hearty breakfast on the braai, sharing his tips and a touch of humor.

  3. Afternoon Beer Interviews.

    • Location: Stunning outdoor settings, filmed with three stationary cameras for different perspectives. In some case it may be filmed in our studio.

    • Craig kicks off with a casual beer chat, featuring guests and Skitch Overlanding Cooler box on display as our table, sitting comfortably in high-back camp chairs by Skitch Overland Gear.

    • Topics: Engaging conversations about the guest’s projects, conservation initiatives, or adventures etc.

    • Segment Feature: Kevin Wright may jump in to prepare an awesome braai, sharing his tips and a touch of humor.

  4. Wrap-Up and Sponsor Shout-Outs.

    • Craig concludes with a thank-you to guests, a final sponsor shout-out, and encourages viewers to subscribe, like, and explore sponsor links in the description.

 

Banter & Behind-the-Scenes: When available a handheld camera captures humorous behind-the-scenes action, with playful interactions between the guest, camera man, Craig, and Kevin.

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Show Segments & Features.

  • Authentic Guest Interviews: Relaxed yet meaningful chats with outdoor enthusiasts, travelers, and conservationists.

  • Kevin’s Braai Masterclass: Kevin Wright showcases braai recipes, from breakfast to evening meals, and shares his culinary secrets.

  • Gear Reviews & Vehicle Talks: Fun, informative sessions featuring the latest in overlanding and adventure gear.

 

Additional Content Ideas.

  1. Craig’s Solo chats: Special episodes where Craig discusses vehicles, equipment conservation topics, or shares his personal overlanding experiences.

  2. Kevin’s Braai Sessions: Standalone videos with tips on choosing meat, braai techniques, and recommended equipment.

  3. Podcast-Style Studio Chats: Studio-filmed discussions on outdoor trends, conservation issues, and exciting tales from the wild.

 

Technical Setup

  • Primary Filming: Three static cameras for a cinematic feel, plus a handheld for dynamic, behind-the-scenes shots and "B' roll.

  • Set Design: Preferably outdoors in the bush with a natural backdrop that could include bush landscapes, mountains, or coastal views.

 

Sponsorship & Product Placement.

  • Integrated Mentions: Craig mentions sponsors naturally during interviews and gear showcases.

  • Branded Merchandise: Use of sponsor-branded coffee mugs, beer coolers, and braai tools for visual impact.

  • Logo Visibility: Displayed prominently in the video intro, outro, and on-screen during key moments.

 

Future Sponsorship Opportunities.

  • Meat & Braai Equipment Sponsors: Attracting sponsors for quality meat and premium braai gear to enhance Kevin’s cooking segments.

  • Adventure Gear Sponsors: Highlighting new clothing and equipment for overlanding, camping, and wildlife exploration.

 

Goals & Audience Engagement.

  • Foster a community that loves outdoor adventures, conservation, and braai culture.

  • Interactive segments, like audience Q&As and sponsor giveaways, to boost viewer engagement.

  • Expand the series with exclusive behind-the-scenes content and highlight reels from epic outdoor journeys.

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Join us as we celebrate the great outdoors, good company, and the best brews in the bush with "Outdoor Brews"!

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Our Sponsors include.

  • Salty Bushwear, which outfits our hosts with stylish and functional clothing, headwear, and specialized braai apparel.

  • Skitch Overland Gear, supplying top-quality cooler boxes, chairs, outdoor essentials, and innovative storage solutions for both camera equipment and camping gear.

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